“Being able to layer multiple effects in the Builder environment makes things incredibly efficient for us,” says Berchem. “I like to approach each piece with the mindset of giving it a new look, which is why we’re constantly exploring the toolsets and layering different effects in hopes of finding something unique.”īerchem and his team rely most heavily on S_Effect which launches Sapphire’s Builder because it allows them to create complex effects as a single effect on a filler layer. Anger, aggression, victory, whatever the piece calls for,” states Berchem. In the course of a 3 minute package, we’ll typically use 3-5 different looks. “We use Sapphire and Continuum to help steer the emotion of our pieces. The packages are music-driven, quickly cut, and highly-stylized. They are essential for us to put out content as quickly as we can while retaining a high-end look.”
Sapphire and Continuum are more than just helpful tools for us. “We need to be able to work as quickly and efficiently as possible. “Requests for new packages and changes to existing ones can be called in at the drop of a hat,” notes Berchem. The shows are produced on site with a team in their Stamford (CT) studio constantly creating content to send to the truck to air. Raw and Smackdown air live each week - 52 weeks a year. To go along with its new workflow, WWE also purchased 40 Sapphire floats and 40 Continuum licenses. “My talent for creating efficient workflows and best practices put me in a position to lead the way in our newly established Avid production environment.” Berchem helped the team transition to 135 Avid Media Composer stations in the summer of 2015. “It is our job to teach, assist, and finalize the countless hours of work they generate and try to keep the standards as high as possible,” continues Berchem. “We do our best to be all things to all people.” In addition to the staff editors, WWE also has over 100 producers who edit. “We have seven staff editors, but none of us are specialists,” says Ken Berchem, Lead Editor. The heart and soul of the brand remains its weekly wrestling-related TV programs, including Raw, Smackdown, Main Event, and 205Live. The award-winning media organization reaches 650 million homes across the globe with original programming on the WWE Network, reality shows on E!, and films that are both produced and released through WWE Films. The WWE universe is about as diverse as its wild, larger-than-life wrestling characters.
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